In recent years, Balenciaga under Demna has become synonymous with oversized silhouettes, exaggerated proportions, and a dark mood board— blending graphic tees, bold prints, and chunky sneakers with theatrical runway energy.
After a decade of reshaping the house into one of fashion’s most provocative voices, Demna has announces his next chapter at Gucci. And before he exits, he drops one final bomb: a Y2K-infused SS 26 collection in collaboration with none other than pop queen Britney Spears.
The collection resurrects Britney’s iconic early-2000s fashion — low-rise denim, cropped tops, and glam smoked eyes. One Balenciaga piece, a damp-effect baby tee printed with Britney’s image, retails for $795. Sounds insane — but it’s already generating buzz among Gen Z and nostalgic fashion obsessives.
Alongside the SS26 collection, Balenciaga also unveiled the latest edition of its Balenciaga Music series. This time, Britney herself curated a personal playlist of her favorite tracks — an extension of the collection’s Y2K spirit.
Listen to Britney’s full Balenciaga playlist here, and explore the full SS 26 collection — a chaotic, nostalgic, and undeniably Demna farewell.