July in New York City now is hot, humid, and buzzing with life. As the summer sizzles and climate change remains top of mind, there’s never been a better time to shop smarter. Conscious consumerism is more than a trend—it’s a necessity. The rules? Buy better, but less.
This month, we take you on a curated Brooklyn store hunt focused on sustainability, craftsmanship, and cool. Think vintage, upcycling, and independent labels that care as much about the planet as they do about design.
1. CUTEVA (Greenpoint)
Cueva doesn’t scream for attention—it just quietly does everything right. Born online in 2020 and now rooted in Greenpoint and the West Village, it’s a softly curated space for menswear obsessives and design lovers. You’ll find European collections that feel like a breeze off the Amalfi coast, collaborations with Italian labels that blend art and precision, and a team that actually knows their stuff. It’s calm, personal, and it wears like a well-cut secret.
2. UPSTATE STOCK (Williamsburg)
Upstate Stock brings manufacturing back home. Built on straight production and a belief in New York’s industrial roots, Upstate Stock crafts quality apparel and goods in the USA. This cozy shop also carries a thoughtful selection of wellness products from around the world—perfect for mindful living. You come here for mittens, stay for matcha, and leave with a sense that slower might just be better.
3. KIDSUPER (Williamsburg)
More than a fashion label, KidSuper is a living art project by Brooklyn designer Colm Dillane. Every piece tells a story—bold, creative, and often produced in limited runs. The store hits like a creative arena, fusing fashion, fun, and purpose. With a sportive philosophy and imaginative design, it’s the go-to for shoppers who love loud street looks with purpose.
4. L TRAIN VINTAGE (Multiple Brooklyn Locations)
For true treasure hunters, L Train Vintage is gold. This iconic thrift chain offers deep racks of retro tees, denim, and even the occasional designer gem—all at unbeatable prices. It’s affordable, sustainable, and endlessly fun. Recycling clothes never looked so good.
This summer, let your shopping slow down. Find meaning in the details. Buy less, love more. It’s hot out. Keep it cool.