In the Rhythm of Slow

In an era defined by fast fashion and fleeting trends, designer Tomoe emerges as a beacon of intention, slowness, and healing with her brand, neutral lab. Rooted in the ancient Japanese wellness philosophy of HIETORI, neutral lab is more than a clothing label — it is a holistic lifestyle movement that redefines what it means to dress and live well.

HIETORI, a traditional Japanese practice that focuses on warming the body to activate natural healing, inspired Tomoe’s personal transformation. This simple practice revealed a deeper connection between wellness and what we wear. “The foundation of neutral lab was born through my Hietori journey,” says Tomoe. From this deeply personal awakening came the idea to design garments that support balance, warmth, and inner calm — and that brings in an alternative aesthetics.

The neutral lab studio, tucked away in East Harlem, feels like a quiet retreat from the city’s rush. During a visit, I experienced the heart of this philosophy firsthand. Tomoe guided me through the ritual layering

of socks— starting with a soft silk base, followed by a comforting wool layer, and finally, a warm rubber hot water pad placed over my feet. As the March afternoon sun streamed in, a profound sense of relaxation washed over me. It was not just about warmth — it was about slowing down, reconnecting, and returning to a smile and talk.

Neutral lab’s philosophy is built on the idea of returning to neutral — a state of balance where the mind and body can breathe, soften, and heal. Drawing inspiration from Tomoe’s hometown in the Japanese Alps of Nagano, the brand’s aesthetic is grounded in nature’s quiet beauty. At the same time, the practicality and pace of daily life in New York City informs the function and versatility of each design. This harmonious duality results in clothing that is seasonless, ageless, and trend-free.

Each piece in the collection is made-to-order, embracing the core tenets of slow fashion: sustainability and longevity. The garments are crafted to be worn in multiple ways, encouraging wearers to form lasting relationships with their clothing, rather than discarding them with every seasonal shift.

As the world looks for more conscious ways to live and dress, neutral lab stands at the frontier of a gentler, wiser fashion future — where clothing does not merely cover the body but nurtures the soul. In Tomoe’s words, it’s an invitation to return to neutral — and, perhaps, to ourselves.